AI Practitioner - International Journal of Appreciative Inquiry. Appreciative Inquiry is a positive relational approach to change.

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Success Stories: Video Brings Brand Values to Life

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Topics Strategic planning/SOAR
Sectors Media
Aspects of AI Story & storytelling
AI Practitioner Feb 2008
No. of pages 4

Success Stories: Video Brings Brand Values to Life

Abstract

The basic ingredients of a good story have not changed in a hundred thousand years. Video is multi-sensory and immediate, and breathes life and context into the storytelling experience. Video stories are remarkably flexible and adaptive, bringing Brand Values to life.

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Additional Information about this product

Randy Woolgar is a principal of Storymasters Inc., a Toronto-based communications firm that employs the power of video-based strategic stories to align and connect employees, customers and stakeholders around their brands. He is a writer, director and cinematographer telling great stories using film, video and interactive media for 20 years.

Conact: randy@storymasters.ca

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