AI Practitioner - International Journal of Appreciative Inquiry. Appreciative Inquiry is a positive relational approach to change.

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Qualitative Market Research in Healthcare

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Topics Research/theory building
Sectors Healthcare
Aspects of AI AI approach
Publish Date May 2004
No. of pages 4

Qualitative Market Research in Healthcare

Abstract

Appreciative Inquiry is proving to be an invaluable qualitative research tool for working withdoctors in healthcare settings. Guy Spencer describes how his client, Insight Medical Research,is applying AI to market research for the healthcare industry

 

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Additional Information about this product

Guy Spencer is a facilitator, counselling and coaching psychologist, specialising in business and personalperformance. Guy is a postgraduate member of The Centre for Action Research in Professional Practice(CARPP) at the School of Management, University of Bath.

Contact: spencer@coachworks.demon.co.uk

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