News Agency Muddles its Way to Strength-Based Journalism:

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Topics	Strength-based organizations
Sectors	Media
Aspects of AI	AI approach
First Published	Nov 2008
No. of pages	3

News Agency Muddles its Way to Strength-Based Journalism:

Appreciative Approach Vital to Organization’s Survival

Abstract

This article describes how Axiom News stumbled upon the practice of ‘generative journalism’ – the deliberate practice of reporting and uplifting success stories within organizations. Through their exploration of practicing this new form of journalism and witnessing the resulting impact for their clients, Axiom News has also discovered the power of aligning around strengths within their own organization.

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Peter Pula and Michelle Stutzenberger are members of the original Axiom News team. Each of them contributed to the founding of generative journalism during 8 years of experimentation, research and results. Michelle is a senior writer with Axiom News, and Peter serves as the company’s executive editor.

Contact: peter@axiomnews.ca and michelle@axiomnews.ca

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News Agency Muddles its Way to Strength-Based Journalism:

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