The 5-phase was developed ‘VALUE Leadership’ model was developed as a practical approach towards ‘Appreciative Leadership for Sustainable Development’. This model is designed to inspire business leaders to integrate social issues into business agendas by innovating to create ‘sustainable collective value’. It is grounded in AI principles and inspired by S.P. Oswal, chairman of Vardhman Textiles, and his transformational leadership of the ‘Village Cluster Adoption Programme’ (VCAP).